REDWING X JXTA
Redwing Heritage X JXTA: Creators Make Campain.
This product design & Ad campaign collaboration project was aimed at bringing a brand new audience to the Redwing Heritage Brand and bringing new awareness to the organization Juxtaposition Arts. The boot was meant to be a fresh & youthful spin on a Redwing classic Moc and the Ad Campaign was meant to highlight Juxtaposition Art’s youth talent & the owners behind the ORG.
Category
Campaign
Role Product & Billboard Designer, Art Direction, Model
JUXTAPOSTION ARTS
Established in 1995 in North Minneapolis, Juxtaposition Arts offers young people from underserved areas a place to explore art and design. Four apprentices, Essence Enwere, Milo Flemming, Isaiah Hunter, & Ciojwe Davis collaborated with Red Wing Heritage to design a brand new moc, develop ideas, design a collection, and plan marketing campaigns.
CREDITS
Creative agency, THE BUREAU
Creative Director, Bobby Rogers
DP, Dallas Currie
Co-Directors, Bobby Rogers + Dallas Currie
Sr Producer, Nolan Mao
Design, Najmi Arifin
Production, Code Creative
Production Assistant, Nell Millington
Strategy, Timbra Dye
DIT/AC, Spencer Nelson
2nd AC, Bailey Tillman
Wardrobe, Desaré Cox
2nd Unit Photographer, Aaron Rice + Fadumo Ali
Digi Tech, Karl Herber
Gaffer, Bill Felker + crew
Grip, Tyler Thomas
MUA, Abigail Asare
JXTA
Founders, Roger & Deanna Cummings
Sr Manager, Nadia Nibbs
Mentor, Drew Peterson
Apprentices, Ciojwe Davis, Essence Enwere,
Isaiah Hunter, Milo Fleming